Twitter, for the first time, is releasing internal data and commenting on the prevalence of sports betting content on the social media platform. The data was gathered by Twitter Insiders studies and comes from a sampling of individuals 18 or older who have bet on sports in the past 12 months, live in a state where sports betting is legal and use at least one social media platform.
The Gaming Commission recently appointed a three-member Gaming Facility Location Board, which will oversee the competition for licenses.
Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.
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For the time being, though, I expect more developers to offer lower RTP options. This scenario obviously doesn¡¯t benefit players, but it appears likely moving forward.