KYC ¡ª ¡°Know Your Customer¡± ¡ª has become sort of a catch-all phrase covering all facets of interaction with consumers. For online gaming, those facets include deposits and withdrawals, loyalty programs, and protections against fraud. In the online gaming world, fraud is the biggest worry for any company because the customer ¡ª now outside the brick-and-mortar location ¡ª starts as an anonymous person, and not everyone is as pure as the fallen snow.
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¡°It continues to be very important,¡± Giden said. ¡°You can hear it on the earnings calls. The big operators, the national brands, view online casino as very important to their long-term profitability. For their sports apps it¡¯s a huge cross-sell opportunity, and online casino makes more money than sports betting. I can say this much: Casino legalization and expansion will not get less important in the next five years.¡±
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