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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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In an unrelated incident at the property, a man who allegedly attacked his girlfriend after suffering multiple gambling losses was sentenced in August to 15 years in prison.
FanDuel makes its app fun to use, and the customers have followed. In New York, the biggest state with mobile sports betting, FanDuel has emerged as the leader.
They promptly respond to member questions and will resolve issues in a timely manner.
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