He¡¯s not alone. Although many young bettors turn to sites like Audacy and the Action Network for gambling advice, they also follow people like Big Tone to see their bets and sometimes tail them. Some people, like McAfee, who has 2.5 million Twitter followers, influence on a nationwide scale, as his Super Bowl parlay escapade proved. Others have fewer followers but influence nonetheless. Then there are those who gain cachet within their friend groups for cashing their bets.
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"Countless sports fans and bettors are avidly researching and interacting in real time on Twitter, which underscores the platform's effectiveness for customer growth and retention strategies at DraftKings," Stephanie Sherman, chief marketing officer at DraftKings, said.



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