Sports betting ads are also going beyond traditional media outlets. For the 2022-23 season the NHL, in a first, will feature a ¡°3¡±x ¡°5¡± ad patch on the front of players uniforms. Three of the 32 franchises will have a patch associated with casinos and betting. The Arizona Coyotes will have an ad from Gila River Resorts and Casinos; the Vegas Golden Knights with Circa Sports and the Washington Capitals with Caesars Sportsbook.


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