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¡°From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,¡± says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. ¡°The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.¡±
Since Epoxy.ai is merely providing a technology chassis that BetPARX will customize for its app, the company can work with as many gambling sites as it wants. It may be impossible to create a one-to-one personalization ratio, but the sites will try to come as close as possible. And gaming in the U.S. is in its relative infancy, meaning that while the future will bring many changes, like greater personalization, gamblers¡¯ habits are likely to change, too. According to BetPARX¡¯s Matthew Cullen, about 80 percent of the betting done in the U.S. takes place before games, while in ¡°mature¡± European markets, 80 percent is in-game ¡ª or live ¡ª betting. Cullen thinks the U.S. market will flip, too, within five years.



Nobody likes to wait. Fortunately, you don¡¯t have to wait if you want to play casino games over the internet.




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A variety of options should be offered, such as phone, email and live chat, with all of these lines being available 24/7, giving you the chance to choose when you contact them regarding any questions or queries you may have.
¡ñ Sports, casinos, live dealers, poker, and horses
In June, Bally¡¯s sold the property and buildings of its two Rhode Island casinos¡ªthe Twin River Lincoln Casino Resort and the Tiverton Casino & Hotel¡ªto Pennsylvania-based Gaming & Leisure Properties in a $1B sale-leaseback transaction.