Helping to grow revenue (and ad dollars) is the continued legalization of sportsbooks by states. Last month Massachusetts became the 36th state to legalize sports betting (Washington D.C. has also legalized it). Massachusetts joins Maine, Ohio, Nebraska, Kansas and Florida as states that have legalized gambling but has yet to enact any regulations.
Last month ended a streak of four consecutive months with decline in sports betting handle. The total sports betting handle last month was $80,037,045, up 2.2% from $78.3 million in July.
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